Privacy Policy

Privacy Policy

for Spine & Rehab Specialists

Effective Date: October 12, 2026

Spine & Rehab Specialists (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, including information shared through text messages (SMS) and collected via our website: https://www.spinerehab.net/ (the “Website”).

This policy applies to information collected through patient intake forms, in-clinic interactions, phone calls, text messaging, and our Website.

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1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us through our online forms, patient portals, intake questionnaires, or when contacting us directly. This may include:

• Full name
• Email address
• Phone / mobile number
• Date of birth
• Comments, messages, or inquiry details submitted on our Website or contact forms.

1.2 Log Data & Technical Information

Our web servers automatically record information sent by your browser when you visit our Website. This includes:

• IP address and browser user agent string (used to assist with spam detection and site security)
• Browser type, device type, and operating system
• Pages visited, dates and times of visits, and referring URLs
• Other usage statistics

1.3 Comments and User Submissions

When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to aid spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to verify usage (see the Gravatar Privacy Policy). Upon comment approval, your profile picture is visible to the public in the context of your comment.

1.4 Media

If you upload images to the Website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the Website can download and extract location data from images hosted on the site.

2. Cookies, Tracking Technologies & Analytics

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts.

2.1 Cookies

• Functional & Session Cookies: If you visit our login page, a temporary cookie is set to determine if your browser accepts cookies (contains no personal data and is discarded when you close your browser). When you log in, cookies save your login credentials (lasting 2 days) and screen display options (lasting 1 year). Selecting “Remember Me” retains login state for 2 weeks. Logging out removes login cookies.
• Form & Comment Cookies: If you leave a comment on our site, you may opt-in to saving your name, email address, and website in cookies for convenience (lasting 1 year).

2.2 Google Analytics & Advertising

We use Google Analytics and related advertising tools to collect statistics on visitor behavior, monitor Website traffic, and evaluate campaign effectiveness. Google Analytics uses cookies to gather anonymous data such as pages viewed, session duration, and device information. For details on how Google handles data, visit Google Privacy & Terms. You may opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

2.3 Meta Pixel & Digital Advertising

We utilize the Meta Pixel (formerly Facebook Pixel) and third-party advertising tags to measure conversion actions, optimize digital advertisement delivery, and serve personalized marketing messages to users based on prior visits to our Website. Third parties (such as Meta) may use cookies, web beacons, and other storage technologies to collect or receive information from our Website and use that information to provide measurement services and targeted ads. You can adjust your ad preferences through your Meta account settings or via the Digital Advertising Alliance Opt-Out Tool.

3. How We Use Your Information

We use the information we collect for business and clinical operational purposes, including:

• Responding to patient inquiries and providing information about our physical therapy and diagnostic services
• Assisting with appointment requests, scheduling, and care management
• Improving Website performance, usability, layout, and security
• Communicating important practice updates, administrative notices, and marketing promotions
• Analyzing user trends and optimizing marketing campaigns

3.1 SMS & Mobile Messaging Program

If you opt in to receive text messages (SMS) from Spine & Rehab Specialists, we may send you messages regarding:

• Appointment reminders, updates, or scheduling changes
• Follow-up care communications and physical therapy notifications
• Billing, payment, or administrative updates
• Practice updates, health tips, promotions, or important notices

SMS Opt-In Disclosure: By providing your mobile phone number and opting in, you consent to receive SMS messages from Spine & Rehab Specialists. Consent is not a condition of receiving care. Message frequency varies. Message and data rates may apply.

Opt-Out & Help Instructions: You may opt out of text messages at any time by replying STOP to any message. For assistance, reply HELP to any message or contact us directly at (915) 562-8525 or adriandeluna@spinerehab.net. Carriers are not liable for delayed or undelivered messages.

4. Information Sharing and Disclosure

4.1 No Selling or Marketing Sharing of Mobile Data

We do not sell, rent, or lease your personal information to third parties. Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes under any circumstances.

4.2 Trusted Service Providers

We may share non-mobile personal information with trusted third-party service providers (such as website hosts, EMR system providers, spam detection services, and analytics partners) who assist in operating our Website and conducting business. These providers are contractually obligated to keep your data confidential and secure.

4.3 Legal Requirements

We may disclose your information if required to do so by law, court order, or legal proceedings, or if we believe such action is necessary to protect our legal rights, enforce our terms, prevent fraud, or ensure the safety of our patients, staff, or the public.

5. Embedded Content from Other Websites

Articles and pages on this site may include embedded content (e.g., maps, videos, scheduling tools). Embedded content from other websites behaves in the exact same manner as if the visitor visited the other website. These third-party sites may collect data about you, use cookies, embed additional tracking, and monitor interaction with embedded content.

6. Data Retention & User Rights

• Retention Period: Comment data and metadata are retained indefinitely for automated approval workflows. Personal data collected via forms or portal registrations is retained as long as necessary to fulfill scheduling, care delivery, internal recordkeeping, and legal compliance obligations.
• Your Rights: If you have an account or have left comments, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you (excluding data we are required to maintain for legal, medical recordkeeping, administrative, or security purposes).

7. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, or alteration. However, no transmission over the internet or electronic storage method is 100% secure, and absolute security cannot be guaranteed.

8. Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13. If you believe a child has provided us with personal information, please contact us for prompt removal.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of the Website following updates constitutes acceptance of the modified policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Practice Name: Spine & Rehab Specialists

Compliance Officer Email: adriandeluna@spinerehab.net

Phone:(915) 562-8525

Edgemere Office: 6358 Edgemere Blvd., El Paso, TX 79925

Physicians Office: 11855 Physicians Dr., El Paso, TX 79936